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Surnames for one of products

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Reference no: EM131603020

Coke had a potential conflict with the use of surnames for one of their products in another country in which they operate. This involved a Coca-Cola product to be called Urge in Sweden. Coke became involved in a naming rights dispute due to families with the same surname who do not wish to be associated with the company's citrus drink. In other countries Coke named this citrus drink Surge, which was acceptable. Can you please provide other examples of naming disputes?

Reference no: EM131603020

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