Suppose you are the decision maker of a health care firm

Reference no: EM13461600

Write a ten to twelve (10-12) page paper in which you:

1. Distinguish the marketing approach that a health care marketer would take to handle products and services to a marketer of consumer goods.

2. Conduct research on the health care climate in your state and articulate how each of the pricing objectives impacts the health care system in your state. Provide statistical data when applicable and / or expected. Based on your findings, discuss the implications of your research.

3. Assume you are the decision maker of a health care firm and you need to communicate changes to the distribution strategies for services and / or products offered by your company. Devise a plan that outlines the communication strategy you would use to reach your main stakeholder groups. Be sure to identify the stakeholders.

4. Assess the advantage of each advertising classification.

5. Craft a policy for health care marketing firms you would recommend be used to avoid ethical violations in the areas of pricing, service, and advertising.

Use at least five (5) quality academic resources in this assignment.

Reference no: EM13461600

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