Suppose new generation compressible thermal bottles

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Suppose the new generation compressible thermal bottles (CTBs) costs $40 per unit to produce, and has perceived benefit equivalent to $130 in dollar amount. The old generation CTBs in comparison costs $20 per unit to produce, with perceived benefit of $100. What price should you, the producer of new generation CTBs, charge to drive producers of old generation CTBs out of business (especially in the long run)? Enter any price that meets this requirement.

Reference no: EM132302141

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