Suppose 100 diet coke drinkers took the pepsi challenge and

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Take the Pepsi Challenge; was a marketing campaign used recently by the Pepsi Cola Company. Coca-Cola drinkers participated in a blind taste test where they were asked to taste unmarked cups of Pepsi and Coke and were asked to select their favorite. In one Pepsi commercial, an announcer states that "in recent blind taste tests, more than half the Diet Coke drinkers surveyed said they preferred the taste of Diet Pepsi." Suppose 100 Diet Coke drinkers took the Pepsi Challenge and 56 preferred the taste of Diet Pepsi. Can Pepsi be accused of false advertising? Select ? to minimize the probability of a Type I error. What are the consequences of the test results from Coca-Cola's perspective?

Reference no: EM13612838

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