Support wendy expansion

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Reference no: EM133294319

Based on the case study. Helen Shteynberg and Gregory L. Stoller (2020) Would You Like Squid Ink With That?

1. What challenges must Wendy's overcome to succeed long-term in Japan?

2. How does Japan's economy determine whether the country can support Wendy's expansion?

3. How can Wendy's in Japan differentiate itself from its fast-casual competitors in Japan, such as Carl's Jr. and Shake Shack?

4. What strategies can Ernie Higa use to address the labor shortage problem? What United States labor initiatives can be exported into Japan and why?

Reference no: EM133294319

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