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Despite limitations, Singapore has performed commendably as a tourism destination. The island city has grown from strength to strength, exhibiting steady growth in tourism arrivals. Over the years, the government has carefully planned and invested in the tourism industry to achieve success.
Analyze the role that the Singapore Tourism Board (STB) has played to support the success of Singapore as a tourism destination. Your report should include a description of:
- Background of the Singapore Tourism Board
- Organization structure
- Resources at their disposal
- How they have contributed to the success of Singapore as a tourism destination
- How they have handled the recovery of a crisis situation that threatened Singapore's tourism industry
- Conclusion
Provide a reflection of at least 500 words (or 2 pages double spaced) of how the knowledge, skills, or theories of this course have been applied.
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