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1. Imagine you are the head marketer in a company that has already marketed a product line successfully in its home country. The company aims to market the product in two new countries: Saudi Arabia and Sweden, and has placed in charge of product adaptation. How would you adapt the a)core components, b)packaging components and c)support service components for these different markets? Begin by introducing the product line and why it is popular in the home country.
2. After completing that task, the advertising division contacts you for ideas about how to present this product line in the most appealing way in online advertisements for Saudi Arabia and Sweden internet users respectively. (your idea will help in company negotiations with local advertisements agencies)
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