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Support of company-customer relationships

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A manufacturer of computer chips has been unable to convince her dealers to give her the names and addresses of the end customer. She understands Customer Relationship Management (CRM) and wants to implement a plan that includes both the dealers and the end users. Define an approach that the manufacturer can take to build a CRM environment that provides optimal flow of all relative information in support of company-customer relationships.

Reference no: EM131665966

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