Supply chain that primarily focuses on low cost

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Reference no: EM132169838

1. Which of the following is not one of the ways to avoid group think, as described in the textbook?

A) Express the need to examine all ideas

B) Assign one person to be the “Devil’s advocate”

C) Set up a number of independent groups to work on same issue

D) Ensure leader has expressed ideas at the time assignments are made

2. Marketers must decide how to __________ messages—or tailor them to each group—and whether a customized message is even the right approach

target

decide on

implement

differentiate

3. A supply chain that primarily focuses on low cost is

A) Efficient

B) Effective

C) Responsive

D) Sustainable

4. A supply chain that primarily focuses on meeting customer requirements is

A) Efficient

B) Effective

C) Responsive

D) Sustainable

Reference no: EM132169838

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