Reference no: EM132307598

1. Which of the following supply chain strategies create value by allowing suppliers to have economies of scale

A) Suppliers becoming part of a company

B) Vertical Integration

C) Long term Partnering with a few suppliers

D) None of the above

2. Which one of the following is not part of holding costs?

A) Obsolescence

B) Cost of purchasing the product

C) Damage Cost

D) Pilferage Cost

E) None of the above, Holding Cost includes all of the above

3. Chipotle has become popular with a variety of people. It recently identified a primary customer segment in Millennials. To win over this demographic group, traditional media is less authentic in the perception of Millennials, therefore, Chipotle does not use traditional media, and its marketing and promotion focus on maintaining a large online and social media presence. Here Chipotle is likely to use:

a. undifferentiated targeting.

b. differentiated marketing.

c. multisegment targeting.

d. concentrated targeting.

4. Which of the following statements is true of a concentrated targeting strategy?

a. It allows a firm to serve two or more well-defined market segments simultaneously.

b. It is often adopted by small firms to compete effectively with much larger firms.

c. It follows a mass-market philosophy by viewing the market as one big market without any individual segments.

d. It results in cannibalization of products.

5. The process of defining, dividing, and subdividing a large homogenous market into clear identifiable segments having similar needs, wants, or demand characteristics is identified as _____________________________.

a. market criteria

b. market concentration

c. a consumer market

d. market segmentation

6. Which of the following is correct about frame error?

a. It is an error that occurs when a sample drawn from a population differs from the target population.

b. It is an error that occurs when a sample drawn from a population is similar to the target population.

c. It is an error that occurs when there is a difference between the information desired by the researcher and the information provided by the measurement process.

d. It is an error that occurs when the selected sample is an imperfect representation of the overall population.