Supply chain model for competitive advantage

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Reference no: EM132203424

Unit VI Case Study

For this assignment, read the case study, “Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage” on pages 492-503 of your textbook.

Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale:

1. What are Crocs’ core competencies?

2. How do they exploit these competencies in the future? Consider the following alternatives: a. further vertical integration into materials, b. growth by acquisition, and c. growth by product extension.

3. To what degree do the alternatives in question two fit the company’s core competencies, and to what degree do they defocus the company away from its core competencies?

4. How should Crocs plan its production and inventory? How do the company’s gross margins affect this decision?

Your response must be a minimum of three pages

Reference no: EM132203424

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