Reference no: EM132403736 , Length: word count:2000

Supply-Chain Management in theory and practice:

A passing fad, or a fundamental change in applied marketing?" (you also need to write about the history and empirical research and current supply chain management)

You are required to prepare a 2,000- word report on the subject outlined above; your work will be assessed according to the following criteria:

1. Breadth of research: peer-reviewed research journals, academic periodicals, textbooks, and the internet should be consulted
2. Presentation: structure, use of English, clarity, conciseness, and focus.
3. Insight, critical thinking, originality, use of well-supported argument.
4. Application of theory in context, use of examples, support.

One approach you might find useful would be to first define SCM, and subsequently consider whether application of its constituent methods has met with success. A literature review will familiarize you with research in the field and will provide useful links to relevant case-studies, research, examples, etc.