Sunshine perfumery is a new retailer of perfumes

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Reference no: EM131482505

Sunshine Perfumery is a new retailer of perfumes that are made and formulated in-house. The brand wants to position around the benefit, "The only brand created by four people who were friends in high school." What is the problem with this positioning?

A) The positioning is not likely to be meaningful to consumers, and doesn't provide a compelling reason to choose Sunshine Perfumery's products.

B) Other perfume retailers have also been founded by high school friends

C) Consumers will not beleive that high school friends can run a business together

D) There is no problemwith this positioning.

Reference no: EM131482505

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