Summary of what the issues is and the impact

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Reference no: EM133459272

You are in charge of Communications for a long-established (since 1961), well regarded Humane Society in Viper City. You depend on donations from the community and dozens of volunteers to keep it running.

A new volunteer, who somehow missed some training, found a very senior dog in a cage in the hallway near the veterinarian's office. The volunteer then wrongly let the dog outside with other dogs before checking in with the Vet to understand what the situation with the dog was.

This dog had just been found and whose relieved owners rushed in to pick him up within 20 mins of him being found. This dog suffers from an illness that affects the immune system and should be kept away from other animals. The owners immediately informed the Vet of the dogs severe illness.

Because the volunteer did not check with the Vet first or run a scan on his tags before letting the dog out with the other dogs, the dog contracted an illness and died 1 day after the owners picked him up.

The owners, the Smythes, horrified and grief-stricken, went to the local newspaper, which will tomorrow publish a front-page story on the mistake and the beloved dog, Rambo.

What is your recommendation, as the PR professional, on how to handle this situation

report must contain:
1. Issue identification (a summary of what the issues is and the impact)
2. Stakeholder analysis (who are the stakeholders involved in this issue)
3. Media statement (quoting the correct spokesperson)
4. Communications strategy (what other PR steps will be taken to handle this crisis)

Reference no: EM133459272

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