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Summary of mcdonald strategy

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Reference no: EM132943813

1. Provide a brief summary of your McDonald's strategy and how it is impacted by the organization's structure as well as the environmental factors:

a) Overseas Government Conflict

b) 100 nations' economy

c) An unfavorable image of the brand worldwide

2. Describe the strategy of at least one of your McDonald's top three competitors and how their strategy is impacted by the environmental factors from question 1

3. Critically assess both strategies. Consider the following questions to help develop a full assessment:

a. How are the strategies the same?

b. How do the strategies differ?

c. Are they impacted by the structure of the organization?

d. Are they impacted by the same environmental factors?

e. Is one better than the other? Or more successful than the other?

f. What could your company change to improve their strategy?

Reference no: EM132943813

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