Reference no: EM133345025
Read article: Article Southwest Airlines in 2020: Culture, Values, and Operating Practices Please a summary of an analysis, which is described in full in the appendices. Begin with your understanding of the situation in a problem statement. Follow this with a concise presentation of the analysis and the alternatives you see. Recommend one course of action and support that recommendation with facts and other information, such as competitor's moves. Then please presents a brief plan for implementation.
Please explain the following Seven appendices, including:
Appendix 1 with a few bullet points encapsulating your understanding of the problem(s) facing the company and identifying which is the main problem, with more detail than what is in the first section of the executive summary;
Appendix 2 identify at least one opportunity or threat in each of the five STEEP areas of the macro environment
Appendix 3 state whether each each of the Porter's Five forces (bargaining power of buyers & suppliers, threat of new entry and substitutes, and rivalry among competitors) is strong, moderate, or weak and why showing an analysis of at least one factor determining the strength/weakness of each of the five forces);
Appendix 5 identify at least 3 strengths and 3 weakness in the company; (in 2020)
Appendix 6 identify at least one different alternative strand of a strategy for the company at each of the four
intersections, i.e. the strength/opportunity, strength/threat, weakness/opportunity, or
weakness/threat intersections
Appendix 7 identify which one of the four alternatives from appendix 6 you are recommending for the company and a brief explanation for why this is your chosen alternative.
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Summary of an analysis - article southwest airlines in 2020
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