Reference no: EM132739596

BMGT2299 Case Studies in Strategic Management - Columbus State Community College

Steps to complete this assignment:
• Review the articles on the Organic Food Industry located on Blackboard
o Complete additional outside research if needed to ensure you cover all PESTEL Categories.
• Complete the PESTEL Analysis template chart categorizing the factors under the correct areas.
o Use short phrases with action words. (See example PESTEL Charts)
o Be thorough and detailed.
o Yet, stay succinct with each factor, keeping it meaningful to the reader.
- A total of 36 factors are required with at least two for each category.
- Factors should include:
• Quantities - percentages, dollars, numbers where possible
• Qualifying adjectives (See example PESTEL Charts)

• Using the PESTEL Analysis, write no longer than a one-page Executive Summary detailing whether a new product may or may not be competitive in the Organic Food Industry.
o NOTE: You may choose any organic product focus you like to frame your executive summary.
• Be sure to:
o Focus on key areas from the PESTEL only. (Do not reiterate every point - just the critical ones to build your story.)
o Include an overview in the introduction.
o Explain each area in more detail and refer directly to the PESTEL Chart.
o Summarized recommending specific strategic actions for your product focus.