Summarized in factors affecting the strength of rivalry

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Industry rivalry usually takes the form of jockeying for position using various tactics (for example, price competition, advertising battles, product introductions). This rivalry tends to increase in intensity when companies either feel competitive pressure or see an opportunity to improve their position. In most industries, one company’s competitive moves will have a noticeable impact on the competition, who will then retaliate to counter those efforts. Companies are mutually dependent, so the pattern of action and reaction may harm all companies and the industry. The intensity of rivalry among competing sellers within an industry depends on a number of identifiable factors. What are those factors, as are summarized in Factors Affecting the Strength of Rivalry.

Reference no: EM132214432

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