Summarize your selected scenario and details about the firm

Assignment Help Marketing Management

Reference no: EM133203946 , Length: 6 pages.

Assignment: Coca Cola Marketing Management Essay

Scenario I: You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan. You are also responsible for the successful implementation and evaluation of the plan and have full P&L responsibility for your product/service line.

Scenario II: You are the owner of a small to mid-sized business. You are currently developing your marketing plan for the upcoming year. The marketing plan will include both the tactical and strategic plan elements. You will also discuss the implementation and evaluation of the strategic marketing plan.

In this paper you will answer the following:

1. Summarize your selected scenario and details about the firm and/or product line.

2. Assess which of Michael Porter's basic strategies you will use to market this product and why.

3. As you know from your reading, consumers have different product needs and use products differently. Segmentation seeks to group different demands and needs into clusters with similar demand patterns. Using the dimensions of market segmentation, determine and defend which markets you will target with your marketing plan. Outline your target market in detail.

4. Justify the stages in the consumer decision making process for your selected product or service. Be sure to discuss how consumers evaluate alternatives and what mediums they use in the information search stage.

5. Conduct research to determine where improvements should be made to your product or service line. Discuss these improvements and the estimated cost in developing and launching these enhancements. This could be a product line extension, a service improvement, new packaging, Web site enhancements, etc. The purpose of this element of the marketing plan is continuous improvement. You should justify the need of these enhancements based on your research, such as a review of the competition, feedback from customers, or a review of the marketing environment.

Reference no: EM133203946

Questions Cloud

Do you think the action of taking the property : BUL 2241 Rasmussen College - do you think the action of taking the property is fair? Why or why not? In general, should the government be able to take

Describe teaching experience and discuss your observations : Community Teaching Plan: Teaching Experience Paper - Describe the teaching experience and discuss your observations

Measuring the training success : Explain what action would be appropriate to determine if training is necessary and the three areas that would need to be addressed.

Analyze the federal acquisition regulation : Analyze the Federal Acquisition Regulation (FAR), and conclude whether or not these regulations overall offer adequate protection of the collective buying power

Summarize your selected scenario and details about the firm : Summarize your selected scenario and details about the firm and/or product line. What mediums they use in the information search stage.

Review northern trusts economic trends & insights webpage : Click on the following link to The Northern Trust's Economic Trends & Insights webpage. Economic Trends & Insights. Oakton Community College.

Explain evidence-based approaches that can optimize health : Explain evidence-based approaches that can optimize health for this population. How do these approaches minimize health disparity among affected populations

Understand and analyze the legal consequences : Understand and analyze the legal consequences of discriminatory conduct and the role of the EEOC - do any additional research you believe necessary

How royce partners convince managers for hoteling system : Explain how could the partners of Royce Consulting convince its managers to accept the "hoteling" system regarding the assignment of offices?

User Account

All Pages