Reference no: EM133248127
Case: Amazon's Mechanical Turk (M-Turk) is a popular crowdsourcing research platform where industry and academic researchers recruit online users for various research goals. For example, they may use M-Turk to ask "workers" for a simple task (e.g., translation of a short sentence), or to participate in a survey study or an experimental study.
To start with, watch the M-Turk beginner guide on YouTube:
MTurk Beginner Guide (Links to an external site.)
INSTRUCTIONS
Sign in M-Turk site as a worker, using this link: https://www.mturk.com/worker
(You can simply use your Amazon account. For this class purpose, ignore "sign up for Amazon Payments").
Click HITs on the top bar of the screen.
You can check out a task by clicking "previews"
Review a few pages to become familiar with a variety of ways on how to use M-Turk for different goals.
Summarize what you observed from the virtual tour to M-Turk. For example, what types of research seem the most prevalent in M-Turk? What advantages does M-Turk offer to researchers compared to the traditional, offline-based study setting?
If a researcher conducts a survey study on M-Turk, what types of representation and measurement biases should the researcher be aware of? Why?