Summarize what you observed from the virtual tour to m-turk

Assignment Help Marketing Management

Reference no: EM133248127

Case: Amazon's Mechanical Turk (M-Turk) is a popular crowdsourcing research platform where industry and academic researchers recruit online users for various research goals. For example, they may use M-Turk to ask "workers" for a simple task (e.g., translation of a short sentence), or to participate in a survey study or an experimental study.

To start with, watch the M-Turk beginner guide on YouTube:

MTurk Beginner Guide (Links to an external site.)

INSTRUCTIONS

Sign in M-Turk site as a worker, using this link: https://www.mturk.com/worker
(You can simply use your Amazon account. For this class purpose, ignore "sign up for Amazon Payments").
Click HITs on the top bar of the screen.
You can check out a task by clicking "previews"
Review a few pages to become familiar with a variety of ways on how to use M-Turk for different goals.

Summarize what you observed from the virtual tour to M-Turk. For example, what types of research seem the most prevalent in M-Turk? What advantages does M-Turk offer to researchers compared to the traditional, offline-based study setting?

If a researcher conducts a survey study on M-Turk, what types of representation and measurement biases should the researcher be aware of? Why?

Reference no: EM133248127

Questions Cloud

What approaches will you use for assessing the conditions : What approaches will you use for assessing the conditions of the work environment on clients' life experiences

Manufacture and sales of consumer goods : Commercial law regulates corporate contracts, hiring practices, and the manufacture and sales of consumer goods

What does the term moderate alcohol consumption mean : HRT 3020 California Polytechnic State University, What does the term moderate alcohol consumption mean, according to our book? What are the potential health

What are the five layers in the internet protocol stack : What are the five layers in the Internet protocol stack? What are the principal responsibilities of each of these layers?

Summarize what you observed from the virtual tour to m-turk : MCO 564 Arizona State University, If a researcher conducts a survey study on M-Turk, what types of representation and measurement biases should the researcher

How you say these concepts might apply in relationships : After reviewing five propositions of the relationship style model of codependence, How would you say these concepts might apply in relationships you have had

Determine a transformed subspace containing a cluster : We can make use of the KL-Transform to find a transformed subspace containing a cluster.

Current situational analysis on euro disney present day : MKTG 445 Pennsylvania State University - current situational analysis on euro Disney present day. include how covid effected it and technology today talk

How would you use cognitive-behavioral theory in this case : How would you use cognitive-behavioral theory in this case. What tools would you use for intervention? (Analyze theoretical foundations of emotion

User Account

All Pages