Summarize the type of assessment instrument used

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The Fasure Company had a major business conference to reinvent themselves in the face of fierce competition and try to get some ideas for new products and new ways of approaching their business in the home-building products sector. The company wanted to incorporate sustainable practices in the 4-day conference as well. It took 9 months for the contracted event planner to plan the event. There were 200 invitees, consisting of executives, engineers, and supervisors, with three famous speakers on the agenda, and a budget of $800,000. The conference was held in August.

Question 1: Include an overview of the event, the goals, the intended audience, the event schedule, and budget for the overall event.

Question 2: Summarize the type of assessment instrument used per your textbook and the results of the feedback as well as other pertinent criteria, and provide your overall evaluation.

Question 3: Then explain whether the event was on the whole successful or not and what recommendations you have to improve this event in the future.

Reference no: EM132995570

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