Reference no: EM132682360
On August 10, 2015, Google announced plans for a new organizational structure that included the creation of a new holding company, Alphabet. First, read/watch the following video and articles to understand the reasons behind the reorganization:
-Larry's Alphabet Letter (Links to an external site.)
-Alphabet, Google's New Parent, Is Born (Links to an external site.)
-Google Mixes a New Name and Big Ideas
-At Google, Breathing Room for New IdeasNext, answer the following questions:
-Briefly summarize the organizational changes outlined in Google's announcement.
-How does the new organizational structure (Alphabet) differ from the old structure along the five elements of organizational design? You are not required to discuss all five elements; focus on those that are most relevant.
-What benefits does Google (Alphabet) hope to achieve through its reorganization? How do its investors benefit?
-The new structure also has downsides. For example, why was Nest folded back into Google in 2018?