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1. Read "Disney®: The Happiest Place on Earth" case study:
2. Learn how to write a Business Memo by downloading the PDF below.
3. Use APA style referencing to avoid plagiarism. Include in-text citations and a References page. Use a minimum of 2 References resources, including your textbook.
4. Select a Disney franchise mentioned in the case study.
5. In your business memo, summarize the following marketing strategy components of your selected Disney franchise by addressing the following items:
Checklist:
Summarize the marketing strategy for one of Disney’s franchises mentioned in the case study during the years 2006–2012:
? Describe the target marketing strategy used.
? Describe the components of the marketing mix.
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