Summarize the key issues in the IKEA case studies

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Reference no: EM132169696

According to the IKEA Case study: Answer the following questions aligned with this particular case study

Complete a behavioral customer segmentation for IKEA

Compare IKEA’s traditional vs. new (U.S.) customers

Describe IKEA’s strategic growth opportunity in the U.S. in your own words, using the concepts from the readings and lectures to date.

Reference no: EM132169696

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