Reference no: EM132265718

Question: Summarize the issues presented in the article in one to two paragraphs and answer the following questions including citations as support for your responses:

1. Marketers watch consumer communication and what they do online. They use this information to personalize online shopping experiences. Is this sophisticated web research or a violation of consumer privacy?

2. Are there any laws in place currently to protect consumers in this area? If not, how can consumers feel protected when surfing various sites or chatting with others online?

3. What can marketers and organizations do in order to ensure that vital consumer information is private and that consumers feel comfortable visiting their websites and participating in data research?

Assignment Parameters

1. Accurate description and reference of all concepts and theories learned from course material.

2. Practical examples of concepts that lead to continuing interest in the topic.

3. Synthesis of concepts and theories from other course activities.

4. Well-organized, clearly presented work (free from excessive spelling and grammatical errors).

5. Properly cited sources using APA 6th edition (Introduction, Conclusion, Cover page, Reference page).

6. No less than 2 pages in length.

7. Ensure use of the assignment rubric.

8. Use these articles to help you complete your analysis:

1. Protecting Customers' Privacy Requires More than Anonymizing Their Data (By Sachin Gupta and Matthew Schneider)

2. How to Protect Customer Data - and Your Company (By Kristina Podnar)

Assignment Objectives: • Summarize how privacy issues affect marketing practices.

Assignment Resources: • Gupta, S., & Schneider, M. (2018). Protecting customers' privacy requires more than anonymizing their data. Harvard Business Review. [Website]

• Podner, K. (2017). How to protect customer data -- and your company. Content Marketing Institute. [Website]