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Nike: Spreading Out to Win the Race
Behind the Swoosh
Whoops
Pesky Competition
Case Analysis QuestionsAnswer the following in up to 350 words each.
Question 1. Describe the factors that drive Nike's decision to stick with some form of network organizational structure rather than own its manufacturing operations.
Question 2. Assess why Nike's choice of a decentralized and networked organization structure worked well for them.
Question 3. Summarize the current state of competition in this industry. Assess if Nike continuing to pull away from rivals, or if they are catching up.
Question 4. Assess whether Nike's organizational structure is still a major strength that contributes to its success, or if it is creating problems that will call for organizational design changes in the future.
Question 5. Determine whether a matrix structure could improve performance for Nike.
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