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Questions:
1. Summarize the business environment in Nigeria identifying and discussing both its challenges and potential.
2. Explain how and why MitiMeth was created and the potential impact of its broader purpose. Explain how MitiMeth has approached marketing their products and if their efforts have been successful or not.
3. Explain why MitiMeth wants to expand globally. To support and provide rationale for this expansion, complete a SWOT analysis for the expansion of this brand and it's products.
4. Based on the case information, recommend at least two new international markets MiteMeth should consider. Explain choices.
5. Describe at least two potential consumer segments for the two new international markets you have identified. Consider who is MitiMeth's "ideal customer".
6. Explain and support two or three marketing strategies that would recommend to Achenyo Idachaba-Obaro to help her successfully expand her business to international markets. Considering her budget, which specific marketing tactics and tools should she use and why?
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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