Summarize the atrium health health care offering

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Reference no: EM133140933

Ad Preparation

For the discussion this week you will analyze an advertisement created by a health care provider to help prepare you for the SWOT analysis assignment next week.

To prepare for the discussion you will first need to identify a health care provider of your choosing. This could be one you are familiar with, one from your own community, or even just one you are curious about. Just keep in mind that the provider you choose for this exercise will be the same one you use in the assignment for next week.

Once you have chosen a health care provider, you will then search for some kind of advertisement for that provider. This can be a print ad, and online ad, a billboard, or any other type of advertisement. You will use this ad to respond to questions found in the discussion for this week

  • Identify and summarize the Atrium Health health care offering. 
  • Who/what is the target market of Atrium Health? 
  • What is the projected value to the consumer? To the provider?
  • Does the ad address a strength, a weakness, an opportunity, or threat? Thoroughly support your reasoning.

Reference no: EM133140933

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