Reference no: EM131055010
Locate an article that discusses group and situational effects on consumer behavior. This could include the consumer's antecedent state, time, usage context of product, influence of others around you, store environment, and the general shopping experience. Note that these are ideas; please expand within the parameters of group and situational effects on consumer behavior. Respond to the following questions:
1. Summarize the article comparing how situational effects, such as atmospherics and other situational effects, impact the consumer buying decision.
2. With an eye on the article, discuss how outside people or groups affect consumer buying decisions.
3. Evaluate the effect of post-purchase feelings with respect to not only repeat purchases but how this might have an effect on other potential customers. How does the individual consumer's perception affect this?
4. How might a marketer use knowledge about groups and situational effects to influence the purchase of their products?
Your response should be a minimum of two pages, double- spaced. All sources used must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines
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