Summarize primary target market is for this product

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Reference no: EM133296756

Assignment:

The name of the company selected is Apple Inc. The chosen product is TV since Apple doesn't have a TV. The name of the TV is iView.

Answer the following questions?

1. Utilizing the Template provided by the professor entitled, Segmentation Variables Template, select the market segmentation bases for this product and who the target market will be (Remember, Market Segments are a subgroup of people sharing similarities within Geography, Demographics, Usage or Benefits sought). Clearly explain the group that you will be targeting with this product and what characteristics define this.

2. Summarize who you believe the primary target market is for this product.

3. Describe why you think this product will appeal to this segment. Explain your thought process. Consider questions such as - why do you think this group will buy this product and why weren't they buying the other products you were producing.

Reference no: EM133296756

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