Summarize main Integrated Marketing Communication methods

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Reference no: EM133235673

Marketing Management Assignment -

Consider any product or service, describe it, and respond to the following questions regarding it. Do not use the product you intend to use for your final project (marketing plan). Please answer each question separately.

Find what Integrated Marketing Communication (IMC) methods (tools) are being used by the marketers of that product/service.

Summarize 3 main IMC methods (tools) including 1 that must specifically be a form of advertising. Are these effective, in your opinion? If yes, justify and explain. If not, recommend what IMC they should implement instead.

Describe the role of either 'personal selling' or 'sales promotion' in relation to this product/service. Can either one of these be used effectively? If yes, how? If no, why not?

Must include at least two citations from two sources. One citation and source must be from the following: Kotler, P., & Armstrong, G. (2018). Principles of Marketing. Harlow: Pearson Education Limited. The other citation and source can be of the writer's choosing.

Reference no: EM133235673

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