Summarize essence of strategic vision in catchy phrase

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Assignment:

In the space below, write two to four sentences describing the long-term direction and strategic path management intends to follow. The statement should clearly articulate your answer to "Where we are headed?" and should explain why the direction in which you intend to point the company makes good business sense. Your strategic vision statement should describe the kind of company that management is trying to create and the market position you are trying to stake out. You may want to summarize the essence of your strategic vision in a catchy phrase or slogan. For more details on a strategic vision statement and about the characteristics of a good vision statement, consult your strategy textbook.

Reference no: EM133408432

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