Summarize each of the three brands personalities

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Reference no: EM132659231

Imagine you work in the marketing department of a major athletic shoe firm. Your supervisor wants to understand how consumers view the top competitors in terms of brand personality. Use the five dimensions of brand personality discussed in the text as a framework. Your Challenge:

Question 1. Conduct a mini-experiment regarding brand personality. Ask 10 friends to write down the first several words that come to mind when they hear the brand names Nike, Adidas, and Reebok.

Question 2. From these descriptions, summarize each of the three brands' personalities.

Question 3. Describe the possible differences in target markets based on your research.

Question 4. Select one particular brand and design a magazine ad that reflects what you learned from your research.

Question 5. Explain which magazine would be an appropriate media vehicle for your ad.

Reference no: EM132659231

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