User Account

All Pages

Summarize current mobile advertising

Assignment Help Marketing Management
Reference no: EM133271755

Assignment:

Choose between Starbucks and McDonald's, and imagine you have a contract with this company to strategize and enhance its mobile advertising and mobile commerce activities. Do some research, and see what already is available in terms of mobile advertising and mobile commerce for your company.

1. Summarize current mobile advertising and mobile commerce activities being used by your contract company.

2. Formulate a new mobile strategy for your contract company around the use of GPS and mobile payment.

  • Select two implementation challenges if your proposal is accepted to roll out globally.
  • Evaluate how the company deciding to enter a new market via licensing versus investment would impact the new mobile strategy that you are proposing.

Reference no: EM133271755

Questions Cloud

Discuss hilton brand target audience : Discuss whom you think is Hilton Brand target audience based on the four categories of Demographic, Geographic, Psychographic & Behaviourial.
Create a integrated marketing plan for lululemon product : Create integrated marketing plan for Lululemon product, including main goal, target group, channel mix, resources.
Develop a market segment profiles : For marketers seeking to develop market segment profiles or marketing strategy, what are four advantages and four disadvantages of using this data.
How do you manage obnoxious researchers-programmer : Next, answer this: how do you manage obnoxious researchers/programmers/technical people/engineers?
Summarize current mobile advertising : Summarize current mobile advertising and mobile commerce activities being used by your contract company.
What is each competitors market share : Who are your competitors? What products or services do they sell? What is each competitor's market share?
Explore the way to maximize use of artificial intelligent : Study and explore the way to maximize the use of artificial intelligent, social media and/or mobile technologies within the tourism, hospitality.
Research various companies affiliated with ja philippines : Research on the various companies affiliated with JA Philippines. Discuss at least 10 interesting facts / cases / strategies from a marketer's perspective.
Define health care marketing : Describe 3-5 approaches or best practices that the health care organization would use to market and promote new technology.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd