Summarize company competitive strategies

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Reference no: EM133356645

Assignment:

Assignment Content

Your assignment is to analyze case study your eBook, Competition in the Craft Beer Industry in 2020.

For this assignment, you are analyzing an industry, not a company.

Please review the outline in Appendix 1 in your syllabus:

Introduction

Brief history of the industry
Information about the industry

Main Body of the Paper

Summarize company's competitive strategies
Complete analysis of external environment [industry], and internal resources/capabilities using appropriate tools such as Five Forces, PESTEL, SWOT, Value Chain, etc.
Analyze financial data using ratio analysis. Additional sources for company's financial information can come from annual reports, Yahoo Finance, etc.)
Statement of Problems and/or Purpose of analysis (Specify the salient problem, and explain why selected.)
Identification of strategic alternatives available (a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages and disadvantages at the corporate and SBU level).
Recommended strategic alternative (include support)
Implementation plan (activity plan) recommended for the industry (including challenges and issues).
Evaluation and control plan

Conclusion

Short Summary
Reference section
Support materials for the company or the industry if needed. (Research documentation)

Reference no: EM133356645

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