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The Business Model Canvas allows the summarisation of a business innovation idea to be captured in 9 template panels. The client/customer-centric panels are about:
(a) Customer Segments;
(b) Customer Relationships and;
(c) Channels to market.
Ensure you address the following tasks in answering this question.
(i) Discuss using examples how a customer-centric approach to understanding customer needs can improve the chances of innovation success.
(ii) How can innovations across these aspects of a business model be managed innovatively to improve the chance of success?
(iii) What are some examples of initiatives that can help create awareness and strong traction to allow the chasm to be crossed from 'early adopters' to reach 'followers'?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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