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Suitable matrix for the divisions in apple

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Reference no: EM133040241

Question 1 

Identify and develop the most suitable matrix for the following Divisions in Apple: 

Divisions

Revenue$

% Revenue

Profits 

% Profits

Relative market share 

Industry growth(%)

1

60,000

37

10,000

39

.80

+15

2

40,000

24

5,000

20

.40

+10

3

40,000

24

2,000

8

.10

+1

4

20,000

12

8,000

31

.60

-20

5

5,000

3

-500

2

.05

-10

Total 

165000

100

25,500

100

-

-

Interpret the chosen matrix in a).

Explain THREE (3) limitations of using this matrix. and give your recommendations 

Reference no: EM133040241

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