Reference no: EM133681244

Question: Have you ever felt the need to have a moment of peace and calm before facing the challenges of the day? If so, you are not alone. Many people around the world start their mornings with a cup of coffee, hoping to enjoy a brief pause before the chaos. One of the most popular brands of coffee that promises to deliver this experience is Nescafe Original. Nescafe Original is a product of Nestle a multinational food and beverage company that has been in the market since 1938. Nescafe Original claims to have a full, bold coffee flavor, made from their signature roast of carefully selected coffee beans. This Nescafe print advertisement effectively captures the attention of the viewer by using ethos, pathos, and a strong image.

Ethos plays a crucial role in establishing credibility and trust with the audience. In this Nescafe print advertisement, the ethos is evident through the brand's longstanding reputation and history. Nestle, the multinational corporation behind Nescafe, has been a prominent player in the food and beverage industry since 1938. Consumers are more likely to trust a brand that has stood the test of time and consistently delivered on its promises. By highlighting Nestle heritage and expertise, the advertisement appeals to the viewer's rational side, encouraging them to choose Nescafe Original for their morning ritual.

Another way is pathos, the emotional appeal, is powerful tool utilized in this advertisement to connect with the audience on a deeper level. The imagery and messaging evoke feelings of warmth, comfort, and familiarity, tapping into the universal desire for a moment of respite. The sight of a steaming cup of Nescafe Original against a serene backdrop creates an inviting atmosphere, inviting viewers to imagine themselves in the tranquil scene. Whether it's the gentle steam rising from the cup or the promise of a rich flavorful taste, the advertisement strikes an emotional chord with the audience, prompting them to crave the sensory experience that Nescafe Original offers. By appealing to the viewer's emotions, the advertisement seeks to forge a personal connection and inspire them to incorporate Nescafe into their morning routine.

Lastly a strong image conveys a sense of warmth and relaxation is the use of color. Red is a warm and stimulating color that can evoke feelings of passion, energy, and excitement. However, in this advertisement, red can be associated with comfort, coziness, and love. The red coffee mug and the red cap of the jar create a contrast with the wooden surface and the blurred background, drawing the viewer's attention to the product and the message. There is a soft white patch on the mug that suggests the coffee is hot and ready to be enjoyed, creating a sense of satisfaction. The advertisement also uses some brown and beige tones, such as the coffee beans and the kitchen setting, to create a natural feel of a home. These colors can also imply warmth, and stability which are qualities that the Nescafe Original brand wants to communicate to its consumers. The text in the image reads "Enjoy a cup, before the chaos. Make your morning moment with a full, bold coffee flavor, made from our signature roast." This message suggests that enjoying Nescafe Original provides consumers with an opportunity to have a peaceful moment before their hectic day begins.