Reference no: EM133214204
Mall Bank (MB) is a regional bank with 20 branches that provides a full range of banking services/products. It has a small call centre that can handle complaints and general questions about accounts. The staff in this call centre are allowed to use their own mobile devices such as laptop, mobile phone, or tablet in their work.
The business vision of the bank is to "Be the most loved and trusted national bank in the country"
The CEO is wondering if the current IT infrastructure is good enough to achieve the vision.
- The bank accounting and Customer Relationship Management (CRM) software is outdated.
- The mobile banking app is not as good as other banks'.
- The bank database is stored in a company data centre that has limited capacity.
The CEO would like to ensure the IT infrastructure can cope with the peak demand during busy periods and improve the speed of transaction processing time.
At the same time, the bank has a number of existing systems including HR/payroll, General Ledger, Mortgage repayment, ATM and CRM systems. The CEO is worried that management is not seeing the whole picture of the bank's business.
In addition, he is interested in gaining some insight to the changing patterns in customer use of banking products to target marketing. He would also like to analyse the data to decide which are the most profitable areas to expand into and which should be scaled back.
Therefore, the CEO is asking the IT manager to design an ICT management plan which aligns with the bank vison.
Based on the Scenario above:
Explain how Data Mining could be used to support the CEO goals?
As the IT manager of the business described in the scenario,
- Are you concerned about use of Bring Your Own Device in the bank? And why?
- What is your suggestion on a Mobile Device Management (MDM) for the business?
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