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Suggested strategy by providing supporting arguments

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1. Emerging markets are becoming attractive for businesses to expand their businesses. Allbirds, a top-ranked Australian brand, is planning to enter India. Discuss the company's situation based on the Integration-Responsiveness Framework. You should discuss and justify the extent of global integration vs. Local responsiveness pressures.

2. What entry strategy do you recommend for Allbirds? You should justify your suggested strategy by providing supporting arguments and providing reasons to refuse other strategies.

3. Now discuss what factors should Allbirds consider for international pricing. Please explain why each factor is important to Allbirds.

4. What ethical considerations should Allbirds consider when entering India? Please discuss at least four ethical factors.

Reference no: EM133182803

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