Reference no: EM1312546
MARKETING MANAGEMENT
1. a) "Now the Indian market has totally become the consumer oriented market". - Discuss this statement with its pros and cons. Also suggest your opinion towards consumerism.
b) In what circumstances would you recommend an organization should pursue a market follower strategy? Elaborate your response with relevant examples.
2. Select a service industry you are familiar with and conduct the study of six 'how s' - namely:
a) How do you want your customers to view you?
b) How do you want your staff to view you?
c) How do you want your shareholder to view you?
d) How do you want the competition to view you?
e) How do you want your supplier to view you?
f) How do you want your community to view you?
and how do they view you right now?
3. A multinational company producing sports shoe plans to enter Indian market for the first time. It has appointed you as its marketing manager. Prepare a marketing plan keeping in view the influence of internal and external factors.
4. a) "Packaging has been criticized as being expensive, giving no additional value and often deceptive". Will you agree this statement or disagree? Give valid reasons for your hold.
b) As the president of a newly established mobile company, you must decide what type of pricing policy you are going to adopt? Explain the factors you would consider in making your choice.
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Read case and answer questions
: Carefully read the case and craft an essay of about 1000 words in length in which you respond to the following: . Identify the central moral issue(s) in the case. Who stands to be harmed and helped, and how? . Based on our reading and class discussio..
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Human interventions in forest environments
: Essay 1 – Human interventions in forest environments, The civilization of Easter Island (Rapa Nui) catastrophically collapsed over a short period of time.
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Unplanned actions may lead to a mess
: "Management is a series of functions to be performed in a sequential order". Explain the statement describing Management Process in short.
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Construct a well-defined recruitment policy for an hotel
: "Human Resource Planning is the continuous and critical process for an organization" - Comment. Construct a well-defined Recruitment policy for an Hotel Industry, for all levels.
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Suggest your opinion towards consumerism
: Now the Indian market has totally become the consumer oriented market". - Discuss this statement with its pros and cons. Also suggest your opinion towards consumerism.
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Financial and management accounting
: We want a flexible budget because costs are too hard to predict. We need the flexibility to change budgeted costs as input price change. Does a flexible budget serve this purpose? Explain.
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Business mathematics and statistics
: Assignment on Business mathematics and statistics, Fix a Straight Line Trend equation by the method of Least Square Principle method. Assuming that the same rate of change continues what would be the predicted earnings for the year 1990?
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Production and materials management
: The guiding principles in the search for a location should be for a place where the cost of the raw materials and of fabrication, plus the cost of the marketing of the finished product will be minimum". Elaborate.
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Managerial communication
: Mobile communication is the best example for paperless communication. Identify some unexplored areas where it can be effectively used. Also compare its effectiveness with other forms of communication.
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