Suggest five media relations tools and techniques

Reference no: EM133220048

Question - With the explosion of media technologies, media relations are essentially used by firms to communicate organizational messages with their various stakeholders. Today, media relations are the most popular function being practiced by multinational corporations and government Iinked corporations.

(a) Imagine yourself as senior media relations personnel in your company. How would you take a proactive media approach in building media relations with other constituencies? Discuss with real examples.

(b) Suggest FIVE media relations tools and techniques that could be utilized to develop a media relations programmed for your company. Provide relevant images/links to support your discussion.

Reference no: EM133220048

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