Sufficient plan in place to manage crisis

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1. I am preparing a marketing plan for Target Corp to expand their toy dept. I want to focus on experiential marketing. How do I discuss positioning as part of this plan, and what type of marketing tactics can I discuss?

2. Chipotle did not seem to have a sufficient plan in place to manage a crisis. That said, discuss ONE thing that Chipotle did right?

3. Use ONE of four components of CSR: (1) economics, (2) legal, (3) ethical, or (4) philanthropic, to evaluate whether or not the payday lending industry is operating in a socially responsible way. Why or why not?

 

Reference no: EM132214558

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