Successful in creating and maintaining their retail image

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Reference no: EM132265690

Google JC Penney’s (JCP) trials and travails on their retail strategy of the past few years, and read a couple of articles on this subject. (Hint: it’s not a pretty picture, although they have finally turned profitable!!!) Then research Wal-Mart’s retail strategy. Next up, Apple’s retail strategy. Be sure to reference your sources in a brief paper answering the following:

1. What is JCP’s, Wal-Mart’s, and Apple’s retail image today? Briefly outline each retailer’s elements of retail strategy as outlined in Figure 18-2 on page 442 of your textbook.

2. Is each retailer being successful in creating and maintaining their retail image? Why or why not? What does each one do that is unique vs. the other two?

3. What does the future hold for each company for their retail image? Five years from now will that retail image still work and why? What does each one need to do to maintain their retail image?

Reference no: EM132265690

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