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Successful global marketing product strategy

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Reference no: EM133360602

1. Explain what is a successful global marketing product strategy?

2. Explain the following concepts:

Product, product types?

Warranties

Packaging

Labeling

3. What is Brand Equity and how its beneficial for a company?

4. Compare local, international, and global brands.

5. Identify the differences between the global product and global brand.

6. What is Maslow's needs hierarchy, and explain how it helps global marketers?

7. List strategic alternatives that marketers can utilize during the global product planning process.

8. Explain the guidelines that assist the marketing managers to establish global brand leadership.

9. Compare the different types of innovation.

Reference no: EM133360602

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