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I think a successful example of licensing would be the Sonic (owned by Sega) movie produced by Sony Pictures Animation, and I think an unsuccessful example of licensing would be the video game Fortnite's many attempts at trying to work with other franchises and being met with dislike from fans and others. When it comes to Sony's movie based off of the Sega video game, it was met with poor reception when people saw what it would be looking like. Because of this, Sony listened to the complaints about the charter design, and remade it based off of what the fans wanted, and it was a huge hit. This entry strategy of listening to the "customer" and favoring their opinion for the "product" is definitely why this franchise has been very successful. However, when it comes to Fortnite and their franchises that they partner with, such as Marvel and more, there are many fans (likely more than half from what we see online) that disagree with these decisions, and therefore the game gets more negative connotation rather than positive. This is the opposite of the entry strategy that Sony and Sega used and has proven to be unsuccessful. Therefore, it's safe to say that what went right and wrong with these licenses were their choice to listen to their audience and adjust their content appropriately. What other companies looking to enter a global market can learn from these two examples is to not try and figure out what you audience will like, but to listen and be open and honest with their opinions. Especially now with social media, not only is it much easier to get this feedback, but doing poorly can result in a much bigger failure than it might have years ago.