Successful cost leadership competitive strategy

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Reference no: EM132224954

1. When one gas station lowers its price a penny, the station on the other corner of the intersection lowers its price, followed by the gas stations on the next block, and so on, until nearly every gas station in town has lowered its prices. This situation illustrates ________.

a differentiation strategy

intense rivalry among competitors

the treat of substitutes

a cost leadership strategy

2. The CEO and his top managers have asked themselves two important questions: a. do customers value what the company is providing; and b. can the company make money doing that? This group is developing a ________.

strategy

competitive advantage

BCG matrix

business model

3. Focusing on process development can lead to a successful cost leadership competitive strategy.

True

False

4. Which one of the following statements is true of competitive intelligence as a means of environmental scanning?

The Competitive Espionage Act makes it a crime in the United States to engage in competitive intelligence.

It is unethical to use competitive intelligence to make strategic business decisions.

Buying competitors' products and asking their own employees to evaluate them to learn about new technical innovations is an example of the unethical practices followed in competitive intelligence.

Competitive intelligence is ethical if competitor-related information is collected from sources accessible and available to the public.

Reference no: EM132224954

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