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Successful businesses regularly

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Reference no: EM133282465

Successful businesses regularly analyze their processes to ensure they're operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. Use SWOT analysis to better understand the factors involved in making business decisions that promote a sustainable competitive advantage.

Select a company from the 2020 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

Evaluate the selected company's sustainable competitive advantage using the SWOT analysis technique:

• An introduction with a detailed description of the company

• A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

• An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:

• Financial, physical, or human resources

• Access to natural resources, trademarks, patents, or copyrights

• Current processes (employee programs or software systems)

• An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:

• Market trends (new products or technology advancements)

• Economic trends (local and/or global)

• Demographics

• Regulations (political, environmental, or economic)

• A conclusion with an evaluation of how the company has retained its competitive advantage.

Reference no: EM133282465

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