Successful business messages are purposeful

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Successful business messages are purposeful, audience-centered, and concise. Can you think of an example where a company has missed the mark with one or more of these factors?

Read about how Target fumbled communications about data breaches, Starbucks' "Race Together" campaign, or how the NFL responded to the Ray Rice scandal. Describe exactly how these companies were NOT purposeful, audience-centered, and/or concise and what it "cost them." Or offer your example of how a company recently misfired publicly.

Reference no: EM132276700

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