Reference no: EM131210124

The marketing strategy for a business can play a major role in the success or failure of this business. For this assignment, provide a specific and comprehensive discussion about the marketing strategy of a business you are familiar with, preferably a business you have firsthand knowledge about. Include the target market and the marketing mix, such as price, promotion, product, and placement/distribution. Write this discussion from the standpoint of the effect on HRM.

Include the following:

• What pricing strategy or services are offered?
• What is the history of the pricing strategy across time?
• What type of workers does the business use-temporary, permanent, or a mixture?
• What are the costs associated with the permanent workers? How does this change with temporary workers?
• What is the effect on the number of customers for the business due to maintaining lower prices?
• How are products or services distributed?
• What is the physical location of any offices?
• How are the products or services promoted? What costs are associated with the promotion? Who handles promotion?

Present the marketing strategy in a three-page double-spaced paper. Include an abstract, title, and reference page.